Day: April 5, 2021

Xerox India’s Leo Joseph: MSMEs very critical for us; we have touched 1 lakh customers so far

a man wearing a suit and tie: "Most of the MSMEs do not have a robust IT structure."

© Provided by The Financial Express
“Most of the MSMEs do not have a robust IT structure.”

Technology for MSMEs: The post-Covid tailwinds have accelerated the pace of technology adoption among India’s vast micro, small, and medium enterprises (MSMEs). To leverage the digital-first or digital-only behavioural shift among MSMEs and their customers particularly post-pandemic, global technology enterprises such as Xerox have been making a beeline for small businesses in India with multiple unique offerings. “There is a lot of increased awareness and acknowledgment of the need of being digitally enabled and it definitely reflects in the way these MSMEs are adopting technology,” said Leo Joseph, Managing Director at printing solutions provider Xerox India. In an interaction with Financial Express Online, Joseph spotlighted the post-Covid technology adoption among MSMEs, solutions offered by Xerox to small businesses, and their cost benefits, challenges, and more. Edited excerpts below:

How has been the technology

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