Day: April 3, 2021

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Selection of Regulation. These Phrases and the relationship between the events, including any declare or dispute that may arise between the parties, whether sounding in contract, tort, or in any other case, shall be governed by the laws of the province of Ontario … Read More

Why PubMatic Stock Plunged Almost 24% in March

What happened

Shares of advertising-technology company PubMatic (NASDAQ:PUBM) fell 23.9% in March, according to data provided by S&P Global Market Intelligence. The entire drop came early in the month, when Alphabet‘s Google made an announcement that sent shockwaves throughout the entire ad-tech industry. However, PubMatic started April with an important announcement of its own that helped it rebound.

So what

Google is eliminating third-party browser cookies, something that ad-tech companies use to deliver targeted advertising for their clients. Ad-tech stocks like The Trade Desk, Magnite, and PubMatic plummeted on the news, as investors presume this is categorically bad news for the industry. However, executives at these companies (notably Jeff Green, CEO of The Trade Desk) have downplayed the risk and some even believe it’s good news in the long run. Then again, you’d expect them to say that.

A falling red arrow crashes down through a floor as a businessman looks on.

Image source: Getty Images.

However,

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