Landing pages are a common staple in most digital marketing strategies. Even if you’re not heavily invested in marketing and advertising, you might have different pages of your website designed for different target audiences. Creating different landing pages allows you to customize your content for very specific types of people, ultimately increasing your chances of getting a conversion or at least winning someone over.
So how do location-based landing pages work in the context of search engine optimization (SEO)? And are they really as powerful as they’re claimed to be?