Let’s face it—with Google continually updating the way it displays local business results, succeeding at local search can be challenging. In today’s marketplace, you can’t afford to only focus on a single element of search. If you hope to dominate, you need a complete local SEO strategy that drives customers to your business and not the competitor down the street.
What is Local SEO?
Local SEO is the process of optimizing your website (and its content) for optimal visibility in the search results when a local-intent based search occurs.
In a microsecond, Google will do a million things all at once, including pulling historical data, checking cookies, looking at personalization factors, determining your location based on IP, Wi-Fi, or GPS data
It’s all about providing the necessary information to Google (and other search engines) to match your local business to people searching for the products or services you offer.