Not only was the Platinum Jubilee a huge celebration of the Queen’s 70-year reign, but the event also provided us all with some unforgettable royal style moments. In particular, the Duchess of Cambridge made a big impression on fans with her fashion during the historic event.
E-commerce aggregator Lovethesales told WWD that Kate had the most popular style during the weekend, with searches for her fashion increasing by 400 per cent. Meanwhile, brand-performance software company Launchmetrics revealed that some of the duchess’ outfits generated millions of dollars in terms of media impact value.
Kate wore a number of stylish ensembles over the four-day event, starting with the Trooping The Colour parade, where she re-wore an Alexander McQueen ivory-hued coat dress, teaming it with a Philip Treacy fascinator and earrings that once belonged to Princess Diana.
Her Platinum Jubilee wardrobe also included a playful yellow Emilia Wickstead dress for the church service, a white Self-Portrait co-ord for the concert, a bright red coat from Eponine London for her trip to Cardiff and a pink Stella McCartney dress for the final day of festivities.
The royal’s fashion influence was praised by fashion critics as she recycled several outfits and accessories for these key events, sending out an important message about making the most of your pre-existing clothes when it comes to being more eco-conscious with fashion.
According to the report by WWD, searches for ‘coat dresses’, a particular favourite in Kate’s wardrobe, increased by 87 per cent and searches for ‘fascinators’ grew by 22 per cent, likely in part due to her influence.
More specifically, Launchmetrics revealed that the sapphire drop earrings garnered more than $15 million in media impact value across more than 5,300 mentions. And after Kate was photographed in Emilia Wickstead, the brand saw an added media impact value of $3.8 million.
The Duchess of Sussex, who made a rare official royal appearance, also saw fans coveting her style after the event. Searches for Meghan’s wardrobe rose by 82 per cent – she opted for a belted white Dior coat as she attended the service at St. Paul’s Cathedral.
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