Is It Too Late to Enter the SEO Game as a New Competitor? Not If You Know This.

Even if you’re a skeptic about the potential results, it’s hard to ignore the allure of search engine optimization (SEO). You know that most people

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Choosing The Right Social Media Platforms For Your Business

By Carly Bauer, Marketing and advertising Specialist at Heinz Marketing and advertising In my earlier posts I wrote about the requirements to look at before deciding

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5 SEO Courses That Will Accelerate Your Search Efforts

PHOTO: Arkan Perdana on Unsplash Search engine optimization (SEO) is one of the top skills needed by marketing professionals and business owners. But it’s getting

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3 Ways Data can Empower Marketing Leaders to be more Efficient & Effective

In Marketing 101, and all business classes I suspect,  we are first taught the importance of being both efficient and effective. Working efficiently means doing

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Common questions and answers about SEO certification from Google

Google’s decision to offer digital marketing certification, which includes search engine optimization (SEO), left some amused. Others were confused. Meanwhile, some are rushing to get

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