Even if you’re a skeptic about the potential results, it’s hard to ignore the allure of search engine optimization (SEO). You know that most people in the developed world use search engines multiple times per day. You also know that getting to the top of the search results could lead to an incredible surge in traffic to your website.
The problem is readily available if you conduct a search for the products and services you’re currently selling. In a fraction of a second, you’ll be confronted with thousands, or maybe millions, of different businesses doing what you do. And all of them have spent more time on SEO than you have.