Creating a new website is always the perfect time to work on SEO as well. If you are curious about what to focus on and what solutions will work for your website, in this text, we share some tips on how to improve your webpage’s visibility in the search network, which will translate into more traffic and more interest.
Cooperation with a dev team
SEO is a vast field of positioning knowledge. However, when creating new digital products, it is worth thinking about improvements tailored to the person’s skills operating the site. Thus, developers already at the level of writing code can add plugins that provide information about the SEO of the site and the actions that should be taken to improve this positioning.
Analyse your keywords
One of the primary situations for finding the information you want is to type relevant keywords into a web search. Thus, analyze the keywords related to your company, the services you offer, and various combinations of these words. The most important thing is to know your audience well and understand their needs and the language they use. When writing content for your website, remember to use H1 and H2 tags for significant keywords and H3 and H4 subheadings for long-tail keywords. Also, remember to update the information and content on your site. Search engines favor news that are currently top of mind.
Focus on high-quality content
Creating high-quality content is the key to capturing your audience’s attention. And then maintain and maximize user engagement. To achieve this, it is necessary to provide interesting and timely content to the site. It is also worth thinking about the target audience and creating content for them. To increase brand recognition and loyalty, expand the blog section, write about your company and how your services can make customers’ lives simpler. High traffic will increase your website’s search popularity.
Provide longer text content
The element that mainly gets scanned for SEO is the text. Thus, the longer the text, the more content the search engine robots have to analyze, and most of them prefer and favor such pages. Articles with a length of at least 2000 words cause long-tail traffic, increasing the site’s exposure. In the text, be sure to include critical phrases for your company and related to the article’s topic. Also, remember about grammatical correctness and preserving the sense of the statement. Search engine robots recognize artificially created content, so creating valuable content will also apply here.
Analyze website performance and traffic data
By analyzing your website traffic, you’re able to conclude what gets your audience’s attention the most and which elements of your site are worth improving. It is worth knowing what converts well in your industry and compares it to your website traffic. If you’re interested in professional analysis tools, it’s worth delving into this topic. It may take you some time to dive into reports, but actions implemented based on complex data are much better than relying only on intuition.
Reduce the time it takes for your website to load
Not only does page load speed affect your position in organic search results, but it also affects the feel of your page’s audience. The slower the loading time, the more likely a user is to abandon. The faster the loading time influences positive feelings and increases the likelihood of returning to the page and recommending it to others. Factors that affect loading speed include any plugins, theme, graphics, and video that are installed. When working to improve the speed of your site, it is worth remembering that this applies to all devices, both mobile, and desktop. While the internet connection on desktop devices is usually stable, it varies on mobile. With the main focus on satisfying users’ needs, it is worth refining the topic of page loading and that it is optimized regardless of the circumstances.
Practice image compression
Another website element that strongly affects SEO optimization are graphics and images. The ideal size for optimized images is 100-200kb. Larger images will result in longer page load time, translating into worse positioning of the website. If you use many websites, you can also choose plugins, which allow for automatic graphics compensation, look through them, and maybe you will choose something suitable for your needs.
Use ALT tags for pictures
Improving your page SEO begins with optimizing your picture file names and ALT text. First, make sure your goal term is included in the image’s ALT text. When adding the picture to your website, be sure to include the page subject in the ALT tag description. If at all possible, limit yourself to six words. When you use the ALT property to optimize image use, search engines can better comprehend your photos and rank for picture searches.
Improve the title and description of your meta tags
People are more likely to click through to your SERPs if your most critical keywords appear first in the title. Therefore, your title should be attention-getting and phrase-optimized. It’s a good idea to include a CTA because it can boost your CTR dramatically. Another thing you should work on is your meta description. It affects your search engine CTR. As it will display in search engine results, make sure it is welcoming and user-friendly. Remember to add vital keywords in bold type so that they stand out. Your meta description should be distinctive and distinct from other pages’ descriptions. Keep in mind that Google only allows meta descriptions of 160 characters or fewer.
Make use of internal linking
By creating content for your site, you increase the amount of material you can use in future posts. Using internal linking affects the number of time users spend and fewer abandonments because, with links, your audience gets a full range of information at once. Always try to place 2-4 links to older blog posts, describe the company, services, or price list.
Consider choosing a specialist company for SEO
Implementing the above tips will help you plan your SEO implementation strategy accordingly and impact your SEO ranking. Step by step, focusing on each aspect listed above, your efforts will yield great results. However, if you need more immersion into the topic or you know how SEO is a vast and important subject, you can consult a software house or professional agency that will take all aspects affecting SEO results into consideration when designing your website.