November 26, 2022

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Technology and Age

Meta attacks Apple’s iMessage in new WhatsApp ad campaign

Meta attacks Apple's iMessage in new WhatsApp ad campaign

The Apple vs. Meta rivalry heated up this week as the firm at the rear of Facebook introduced a new ad campaign targeting Apple’s iMessage. On Monday, CEO Mark Zuckerberg showed off a electronic billboard on social media that pokes exciting at the inexperienced and blue bubbles on iMessage when marketing conclusion-to-stop encryption on WhatsApp.

“WhatsApp is significantly much more personal and secure than iMessage, with conclusion-to-conclusion encryption that will work throughout equally iPhones and Android, like team chats,” Zuckerberg reported, selecting a struggle with Apple over a person of its most important solutions.

“With WhatsApp you can also established all new chats to vanish with the tap of a button,” added Zuckerberg, twisting the knife. “And previous yr we released end-to-close encrypted backups way too. All of which iMessage even now does not have.”

Will Cathcart, head of WhatsApp, printed a collection of tweets heading into even better element about the privacy and security WhatsApp provides more than iMessage:

If you have an Iphone, you have almost certainly recognized when your texts change color out of the blue. That means your concept was despatched by using SMS. This diminished privateness – occurs without warning or your consent. WhatsApp is significantly more private and protected for several causes. On WhatsApp, conclude-to-close encryption is automatic, and it performs regardless of whether you – or your mates – are making use of iPhones or Androids, which includes for team chats, so you can rely on your messages and phone calls getting securely delivered to the individual you are communicating with. WhatsApp has extra privateness attributes also, like disappearing information threads, media messages that can only be viewed the moment, and the ability to established all new chats to automatically vanish with the tap of a button. These are all privacy attributes iMessage does not have.

The advert campaign is substantially much more than just the billboard in New York City. Meta spokesperson Vispi Bhopti told The Verge that advertisements “will seem on broadcast Tv set, digital video, out of doors, and social across the United States,” as nicely as on billboards in California.


Additional Meta coverage: Fb observed 400 malicious apps that steal your login – here’s how to shield oneself