From the time of its inception, search engine optimization has faced criticism and pessimism. But lately, the voices implying that SEO is on its last legs, or that the trend is finally fizzling out, have gotten stronger. People both inside and outside of the SEO community are making bold predictions that inside of this decade, the entire industry could collapse.
Is there any truth to these speculations? Is SEO starting to weaken in terms of power or profitability, and if so, is there anything we in the SEO industry can do about it?