May 25, 2024


Technology and Age

Irish researchers to lead €9m metaverse XR project aimed at media sector

Irish researchers to lead €9m metaverse XR project aimed at media sector

Academics from TUS, TCD and Irish organization VRAI be part of a multinational consortium who will focus on applying XR tech for written content development and use.

A new EU-funded, Irish-primarily based job aims to leverage the so-termed ‘metaverse’ – or extended truth (XR) tech – to benefit the media and arts sectors.

Extended actuality (XR) refers to the notion of a 3D world wide web and it underpins the ideas behind ‘the metaverse’.

The €9m Transmixr project is to be led out of the Technological College of the Shannon (TUS). It will convey collectively a consortium of researchers, layout associates and media providers from 19 countries.

Transmixr is staying funded by the EU’s Horizon Europe fund, which is focused to new systems and innovation. It will aim on supporting distant collaboration techniques between media and material creators who use XR, as very well as providing an avenue for intake of XR media ordeals.

Dr Niall Murray, the TUS-based mostly coordinator of Transmixr, claimed it would “ignite the immersive media sector by enabling new narrative visions”. Murray is primarily based at the university’s Athlone campus. He is also an investigator doing the job with Science Basis Ireland’s (SFI) Adapt Centre.

“Transmixr is a extremely fascinating challenge that will develop a suite of user-centric systems to help the generation, usage and knowledge of new media ordeals in distributed, collaborative and immersive methods,” stated Murray, adding that the challenge would be “underpinned by the convergence of AI and XR”.

In accordance to Murray, the new XR tech will be evaluated and informed by authentic close buyers.

The project will see the growth and tests of four pilots that deliver the eyesight of long term media activities to lifestyle throughout news media, broadcasting, doing arts and cultural heritage.

The task will run for 3 many years, with its kick-off meeting scheduled to consider position in Athlone on 25 and 26 of Oct. As section of its purpose in main it, TUS will be searching at human-centric AI for XR viewers knowledge.

Murray reported that a key toughness of the Transmixr undertaking consortium is its interdisciplinary nature, “bringing complementary technological, methodological and area abilities alongside one another to create impactful answers for the resourceful and society sectors.”

The other Irish partners involved in Transmixr are Dublin-based mostly VRAI and Trinity College or university Dublin. VRAI just lately created a new programme for education defence and armed forces pros employing VR and metaverse tech.

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